[Orlando, Fl - January 20, 2025] Spot Pet Insurance is thrilled to announce we have been awarded gold in the Television Commercial category at the prestigious 2024 VETTY Awards® for our heartwarming "Good Boys" advertisement. The VETTY Awards® are a global program dedicated to recognizing and celebrating outstanding marketing achievements within the animal healthcare industry.
The "Good Boys" campaign takes a comedic approach to educating pet parents about the value of pet insurance. The ad features a human dressed as a dog getting into all sorts of mischief – from feasting on chocolate to toilet bowl drinking – resulting in frequent (and costly) vet visits. Each scenario highlights how Spot Pet Insurance helps pet parents focus on their pet's care, not the unexpected bills, thanks to up to 90% cash back on eligible vet expenses.
"This is our first campaign where we’ve taken a more humorous approach to show how pet insurance can help pets live like they have nine lives,” said Trey Ferro, CEO of Spot Pet Insurance. “We want to emphasize that while pet health is no joke, we can still have fun and highlight the positive impact that insurance can have on pet parents’ lives.”
The "Good Boys" campaign, which debuted across linear and streaming TV, programmatic, social media, and other digital platforms, underscores Spot’s commitment to protecting pets while bringing some levity to the often-serious topic of pet health. The award recognizes the creative excellence and impactful storytelling that went into the commercial's production, showcasing Spot’s dedication to helping pets live their best lives.
The Good Boys commercial was a collaborative effort between Spot Pet Insurance and its agency partner, Raindrop. Key contributors included:
Juan-Felipe Salazar – Creative Director
Paula Gil – Graphic Designer
Kaitlyn Fuerst – Social Media Coordinator
Elizabeth Bradley – Director of Omnichannel
Spot Pet Insurance extends its sincere gratitude to Raindrop for their creative partnership and dedication to bringing the "Good Boys" vision to life.
If you haven't already, watch the "Good Boys" commercial on Spot's YouTube channel.
About Spot Pet Insurance:
Spot Pet Insurance is a leading provider of pet insurance, dedicated to helping pet parents provide the best possible care for their cats and dogs. With a variety of customizable plans, Spot aims to make pet insurance accessible and affordable, helping ensure that pets can receive the necessary veterinary care when they need it most.
Contact: Melina Acra, melina@spotpet.com
