We’re pet parents first—and writers, marketers, and product developers by trade—combining lived experience with industry expertise in everything we create.

How to Help Your Dog Lose Weight: A Safe, Step-by-Step Plan
To help your dog lose weight, start with a vet visit to set a target weight and rule out medical causes. Then measure every meal, keep treats to about 10% of daily calories, and add daily low-impact exercise like walking or swimming. Slow, steady...
Dog Tips

How Much Does a Persian Cat Cost in 2026?
A pet-quality Persian kitten from a registered breeder usually costs $1,200 to $3,000, while show-quality kittens from top lines often cost $3,500 to $5,000 or more.¹ Adopting from a Persian rescue is the most affordable option. Once your cat is home,...
Cat Tips

Best Dog Breeds for Every Lifestyle in 2026
The best dog breeds for most homes include the Labrador Retriever, Golden Retriever, Cavalier King Charles Spaniel, Poodle, and Beagle. These friendly, adaptable breeds all earn top marks for being good with young children.¹ Still, the best dog breed...
Breed Tips

Best Large Dog Breeds for Your New Home and Yard
The best large dog breeds for a home with a yard include the Labrador Retriever, German Shepherd, Doberman Pinscher, Belgian Malinois, Great Dane, Great Pyrenees, and Anatolian Shepherd. These big dogs have the size and energy to make great use of...
Dog Tips

Best Large Dog Breeds for Families: A Guide for New and Expecting Parents
The best large dog breeds for families include the Labrador Retriever, Golden Retriever, Bernese Mountain Dog, Newfoundland, Boxer, Standard Poodle, and Saint Bernard. All seven earn the American Kennel Club's top score of 5 out of 5 for being good...
Dog Tips

Open Enrollment Pet Insurance: Can You Enroll Any Time of Year?
Yes, you can typically sign up for pet insurance any time of year. Pet insurance you buy on your own isn't tied to an open enrollment window. If your employer offers pet insurance as a benefit, though, open enrollment is when you'll usually see it, and...
How Pet Insurance Works

Puppy Biting: What’s Normal & What’s Not
If you recently brought a puppy home, you’re probably dealing with an overabundance of teeny bite marks on your legs or arms. This can make the puppy raising stage a frustrating and stressful process, but fret not, we’re here to offer some strategies...
Dog Tips

Pets in Dating and Relationships: When Compatibility Comes With Four Legs
Dating compatibility can come down to values, lifestyles, finances, and plans for the future. But for people with pets, there may be another important relationship test: how well a potential partner fits into life with their pet. According to a recent...
Lifestyle

The Pressure to Be the “Perfect” Pet Parent
Pet parenting has expanded far beyond the basics of food, shelter, exercise, and veterinary care. Scroll through social media and you might encounter fresh-food meal prep, elaborate birthday parties, pet-friendly vacations, luxury boarding facilities,...
Lifestyle

Modern Pet Parenthood: What 3,600 Survey Responses Reveal About Money, Love, and Limits
Pets have become woven into nearly every major decision people make—where they live, who they date, how they plan for retirement, and how far they’re willing to go with emerging technology. A new survey of 3,600 pet parents puts numbers behind that...
Lifestyle

The Financial Reality of Modern Pet Parenthood
For many Americans, financial planning isn’t only about their own future. Their pets are part of the equation, too. The costs associated with caring for a pet have always factored into household budgets, from food and routine veterinary visits to...
Lifestyle

The Future of Pet Care: AI, Cloning, and the Limits of What Pet Parents Will Try
Pet care has always evolved alongside technology and medicine, from prescription diets to wearable trackers. But new frontiers—artificial intelligence, genetic cloning, and life-extension therapies—are pushing that evolution somewhere new: from...
Lifestyle











